Personalized Pricing and Quality Customization
نویسندگان
چکیده
منابع مشابه
Personalized Pricing and Quality Customization
We embed the principal–agent model in a model of spatial differentiation with correlated consumer preferences to investigate the competitive implications of personalized pricing and quality allocation (PPQ), whereby duopoly firms charge different prices and offer different qualities to different consumers, based on their willingness to pay. Our model sheds light on the equilibrium productline p...
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We develop an analytical framework to investigate the competitive implications of personalized pricing and quality allocation (PPQ), whereby rms charge di erent prices and o er di erent qualities to di erent consumers, based on their willingness to pay. We embed PPQ in a model of spatial di erentiation, and show how information about consumer preferences a ects multi-product rms' choices over p...
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During the past two decades, organizations have transitioned from the model of massproduction to the model of mass-customization of products as a way to maintain their competitiveness. Mass-customization refers to the ability “to customize products quickly for individual customers or for niche markets at a cost, efficiency and speed close to those of mass production, relying on limited forecast...
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ژورنال
عنوان ژورنال: Journal of Economics & Management Strategy
سال: 2009
ISSN: 1058-6407,1530-9134
DOI: 10.1111/j.1530-9134.2009.00239.x